In a recent episode of the Whoo Kid podcast, hip-hop legend Eminem sat down for an engaging conversation that touched on various topics, including his two-decade journey with Shade 45, potential collaborations, and his thoughts on contemporary artists. The discussion highlighted Eminem’s pivotal role in shaping a platform for new talent while reflecting on his own evolution as an artist.
Eminem recounted the origins of Shade 45, the radio station he launched in partnership with SiriusXM. He explained that the idea stemmed from conversations between industry veterans, Jimmy Iovine and Scott Greenstein, who envisioned a station that focused on artist-driven content. Eminem was approached with the idea, and the station has since become a beacon for original programming and live DJ sets, differentiating itself from mainstream radio.
As the first rapper to have his own channel, Eminem expressed pride in the platform’s unique programming, which allows for greater creative freedom. He emphasized that Shade 45 is not just a reflection of popular music but a space to spotlight emerging artists and genres that may not receive mainstream attention. “We try to be really early on things too,” he said, highlighting the station’s role in introducing listeners to new sounds and artists.
The conversation also ventured into Eminem’s ongoing relationships with other artists, including his longtime collaborator 50 Cent. When asked about a potential collaborative album with 50 Cent, Eminem replied, “We just got to stop bullshitting and just do it.” His enthusiasm for the project resonated with fans who have long awaited new music from the duo.
Eminem also took time to reflect on some of his most memorable moments at Shade 45, including the iconic interview with Kanye West that spawned the now-famous line, “How, Sway?” He noted that the station has provided a platform for countless artists to shine, including early-career highlights from Kendrick Lamar and Wiz Khalifa.
In discussing current artists, Eminem expressed admiration for Cardi B, recalling a moment when she openly declared her love for him during an interview on Shade 45. He praised her authenticity, stating, “She does not give a [expletive]… she says exactly what’s on her mind.”
The conversation concluded with Eminem’s thoughts on the evolving music landscape and the importance of staying relevant. He acknowledged that discovering new music is a continual process for him and that he often learns about emerging talent through Shade 45 itself. This ongoing engagement with the industry keeps him connected to the culture that has shaped his career.
As the episode wrapped up, Eminem and Whoo Kid reflected on the impact of Shade 45 over the last 20 years, celebrating the station’s role in the hip-hop community. With a blend of nostalgia and anticipation for the future, the discussion underscored Eminem’s lasting influence in the world of music and his commitment to fostering the next generation of artists.
