Rick Ross is raising the stakes for his fourth annual car show, unveiling an innovative redesign of the coveted Winner’s Key. The event, which has become a staple in the automotive community, is set to feature not only stunning vehicles but also an elevated trophy experience for participants.

In a recent video, Ross shared insights about the meticulous design process behind this year’s Winner’s Key. Collaborating with his personal jeweler, he emphasized that every detail, from the intricate boxing to the handpicked stones, is crafted to perfection. This year, the keys and their accompanying cases are being designed to be more than just trophies; they are envisioned as collectible art pieces that winners can proudly display.

“Every detail matters,” Ross explained. “The boxes themselves will be trophies. We are ensuring that they are something special that people will cherish forever.” He revealed that significant time and effort—approximately 20 hours a week—are being dedicated to perfecting these awards. The emphasis on quality is evident in the choice of materials, with diamonds sourced from a special jeweler and gold hinges incorporated into the design.

In a playful tone, Ross hinted at the new feature for the Winner’s Key: it will spin for a full 45 seconds, a standard he insists must be met to qualify as worthy of the title. “If it doesn’t spin for 45 seconds, we don’t want it,” he said, showcasing his commitment to excellence.

The car show is anticipated to draw a significant crowd, with notable performers and a celebration of entrepreneurship at its core. Ross expressed gratitude for the support from his community, including friends in the NBA, NFL, and the music industry. “This is a heavy-hitting event,” he stated, referencing the impressive lineup of entertainers that will grace the stage.

Beyond the glitz of the car show, Ross shared his ongoing entrepreneurial endeavors, highlighting his partnerships and business ventures that contribute to his wealth. He encouraged aspiring entrepreneurs to pursue their passions diligently, emphasizing the importance of hard work and dedication to achieve success. “Get up off your lazy ass and go get to the money,” he rallied, motivating his followers to embrace their entrepreneurial spirit.

The fourth annual Rick Ross car show promises to be a celebration of automotive excellence and entrepreneurial achievement, with the redesigned Winner’s Key serving as a symbol of distinction for this year’s champions. As preparations continue, Ross remains focused on delivering an unforgettable experience for participants and spectators alike. With his blend of charisma, creativity, and commitment to quality, Rick Ross is set to elevate the car show experience to unprecedented heights.