A groundbreaking initiative is set to transform transportation along the perilous Pacific Coast Highway (PCH) in Malibu, where tragic memories linger. In a desperate bid to enhance safety and reduce congestion, community leaders are launching the “Blue Highway,” a water taxi service aimed at alleviating the dangers of the notorious 21-mile stretch of road that has claimed countless lives.
The project is spearheaded by Michelle Shane, who has tirelessly campaigned for PCH safety since her daughter’s tragic death in 2010. “We have been screaming for fixing PCH,” she declared, underscoring the urgency of the situation. The Blue Highway will offer eco-friendly ferry services running parallel to PCH, providing an alternative to the congested roadway that has become a death trap for many.
Councilwoman Halen Conrad, a staunch advocate for safer transit, joined forces with Shane and other Malibu residents to revitalize a concept that dates back to 1979, when a temporary water taxi operated during a PCH closure caused by a landslide. This new venture, dubbed “Pier-to-Pier,” seeks to establish daily routes with two 100-passenger boats connecting Malibu Pier to Santa Monica Pier, with future expansions planned.
As Malibu faces rising traffic concerns, especially with major events like the World Cup in 2026 and the LA Olympics in 2028 on the horizon, the urgency for this project intensifies. “We need to ease congestion not only for us now but for the future,” emphasized Patricia Mhas, a local leader involved in the initiative.
However, challenges remain. Some local business owners express skepticism about the feasibility of the project, citing infrastructure concerns at the piers. Yet, advocates remain undeterred, determined to push forward with plans that could significantly reduce traffic and enhance safety for all.
With the Blue Highway poised for launch, Malibu residents are hopeful that this innovative solution will finally bring relief to a roadway marred by tragedy and congestion. The call for action is clear: it’s time to take to the water, not just sit in traffic.