In a recent candid interview, hip-hop artist Turk opened up about his evolving relationship with fellow musicians Birdman, B.G., and the Hot Boys, while also shedding light on his latest album and his approach to the music business. As the music industry continues to transform, Turk emphasized the importance of understanding the business aspects of being an artist, particularly in the era of social media monetization.
Turk began by discussing the ways artists can leverage platforms like Snapchat and Twitter for financial gain. He highlighted how major figures like Snoop Dogg and 50 Cent utilize their social media presence to generate revenue, urging aspiring musicians to shift their focus from mere content consumption to strategic engagement. “This [music business] is all business,” he asserted, stressing that artists should actively seek opportunities that not only provide exposure but also monetary benefits.
He shared insights from his own experience, revealing that he recently released a new single that garnered 9,000 streams within the first week. By utilizing platforms like United Masters, Turk emphasized the control artists have over their music and the revenue generated from it. He explained that understanding streams from various platforms, including Spotify and YouTube, is vital for maximizing earnings and maintaining financial independence.
Turk also touched on the significance of marketing and promotion in the music industry, noting the importance of building a narrative that resonates with audiences. He believes that authenticity is key; artists must create a believable story that connects them with their fans. “You don’t convince people; they won’t support you,” he remarked, underscoring the need for genuine engagement.
A surprising revelation came when Turk mentioned his aspirations for the upcoming year, confidently stating that he expects to receive a Grammy award and embark on a major tour. His determination to break into spaces that he feels have historically excluded him showcases an unwavering belief in his talent and the potential impact of his music.
As he concluded the interview, Turk reiterated his commitment to education within the music community. By sharing his experiences and the lessons he has learned, he aims to empower others to navigate the complexities of the industry successfully. “God says that’s my assignment,” he stated, emphasizing his role as a mentor for aspiring artists.
Overall, Turk’s reflections on his current situation with Birdman and the Hot Boys, alongside his insights into the business of music, reveal a dynamic artist who is not only focused on his own success but is also dedicated to helping others thrive in a challenging industry. As he prepares to release new music and pursue his Grammy dreams, Turk is poised to continue making waves in the hip-hop scene.