In an unexpected turn of events, Grammy-winning rapper Cardi B took to the New York City subway recently to personally sell copies of her new album, “Am I the Drama?” The unconventional marketing move comes in the wake of a significant reduction in her album’s promotional budget by Atlantic Records, reportedly leaving her with only $50 to work with.
In a candid video shared on social media, Cardi B addressed her fans while hawking CDs and vinyls, priced at $9.99 and $30, respectively. “I’m trying to change my life around,” she stated, adding that she aims to set a better example for her three children. In a heartfelt plea, she urged commuters to support her music, underscoring the challenges she currently faces both personally and professionally.
The rapper revealed that the budget cuts were a result of decisions made regarding her music videos, prompting her to take matters into her own hands. “I have to go on the road and sell these CDs and vinyls myself,” she explained, announcing a series of upcoming meet-and-greet events across several cities. “I might be going to your city next week starting Friday,” she said, listing locations including Long Island, Eastern Pennsylvania, New York City, Atlanta, Houston, and Long Beach, California.
Throughout the video, Cardi B’s enthusiasm was palpable, despite her evident distress over her current situation. “I’m just going through a very hard time right now,” she admitted, expressing her fears of losing her livelihood and having to return to her roots in the Bronx. “If you could just buy a CD or a box set, I would be very grateful,” she added, highlighting her vulnerability amid the glitz and glamor often associated with her celebrity status.
Fans and onlookers responded positively to Cardi B’s initiative, with many praising her authenticity and determination. The move has sparked conversations about the challenges artists face in an evolving music industry, especially when it comes to marketing and promotion.
As Cardi B embarks on this unique sales journey, her resilience and commitment to her craft shine through. The rapper’s ability to connect with her audience on a personal level, even in trying times, serves as a reminder of the human side behind the music, inviting fans to support her in this new chapter of her career.
