NYX Professional Makeup releases an exclusive new shade, Cherry Spice, of their viral Duck Plump High Pigment Plumping Lip Gloss in celebration of the brand’s Big Game partnership with Cardi B.
*Cardi B stars in a Super Bowl ad for cosmetics company NYX, promoting one of the brand’s latest lip products.
According to the press release, the Feb. 11 ad will feature Cardi and other women as they “tackle the traditionally male-dominated football industry.”
“Featuring the brand’s latest viral product, Duck Plump High Pigment Plumping Lip Gloss,” the release continues, “The spot aims to flip the script on male stereotypes with a humorous look at the extreme plumping sensation of the gloss, which will leave audiences laughing.”
“NYX is a brand that I’ve used since high school and that’s why it’s so special to partner with them for this campaign,” said Cardi B. “NYX has always made the best, affordable products, and that’s why I still use them today. We had a lot of fun making this over-the-top, hilarious commercial and I can’t wait for everyone to see.”
The brand shared a short teaser for the upcoming commercial — watch it via the YouTube clip below.
