It looks like Cardi B is about to steal the show at the 2024 Super Bowl with her first beauty partnership, starring in a game-day commercial for NYX Professional Makeup. The Grammy Award-winning rapper, known for her recent hit single “Bongos,” shared her excitement for the collaboration, highlighting her long-term use of NYX products since high school.
In a teaser released by the makeup brand, Cardi B humorously reacts to NYX Duck Plump gloss, a reference to an audio clip that went viral on TikTok. The full 30-second commercial is scheduled to be released on the 11th The February release promises to challenge masculine stereotypes with a dynamic, female-led cast, featuring Cardi B and offering a humorous look at the “plump feeling” of lip product.
The ad introduces the vibrant red color, “Cherry Spice,” from Duck Plump, which launches on February 1st exclusively on nyxcosmetics.com and at ULTA Beauty. Cardi B’s soccer-themed charm will highlight this new shade.
