SiriusXM has unveiled an exciting guest DJ campaign as part of its latest app launch, showcasing the musical prowess of 175 top artists, including global sensations like Dua Lipa and Cardi B. This initiative promises to provide subscribers with an exclusive peek into the personal music choices and stories of these renowned musicians through tailor-made DJ sets.
The DJ sessions, hosted by influential artists such as Ed Sheeran, will be broadcast across 40 channels on SiriusXM and are conveniently accessible on-demand via the newly launched SiriusXM app. Scott Greenstein, President, and Chief Content Officer of SiriusXM expressed, “With this launch, we are providing a way for more musicians than ever before to share the stories behind their top hits and curate one-of-a-kind sets on our biggest music channels.”
The campaign not only amplifies the musical diversity on SiriusXM but also serves as a departure from algorithm-driven playlists, offering listeners a curated experience guided by the artists themselves. Greenstein added, “For listeners craving something different than an algorithmically-driven playlist, these provide a gateway into the human-curated oasis that is SiriusXM.”
In tandem with the launch, SiriusXM is embarking on an innovative social-first campaign that involves all 175 participating artists. These musical icons will share their dedicated artist pages directly on their social media accounts, allowing fans to discover when and where they can tune in for these exclusive DJ sets.
Suzi Watford, Senior VP, and Chief Growth Officer at SiriusXM stated, “With so many artists contributing their time and love of music to this initiative, we are thrilled to bring it to life with a unique social campaign in support of the launch that is unlike anything we’ve ever done before.”
Watford emphasized the campaign’s focus on unveiling interesting facts about the artists, providing fans with deeper insights into their favorite musicians. This approach not only enhances the overall listener experience but also aligns with the company’s goal of attracting a new generation of music enthusiasts through the innovative features of the new SiriusXM app.
As the campaign unfolds, SiriusXM aims to connect devoted fans with a personalized musical journey, transforming each guest DJ set into a heartfelt expression from the world’s most prominent musical acts.
