Tiger Woods, in association with Nike since 1996, appears to have officially ended his enduring partnership with the sportswear giant, as revealed in a recent social media statement. This significant development signals the conclusion of a collaboration spanning over 27 years. Renowned for his dominance in golf with 82 PGA Tour victories, Woods exclusively donned…
Tiger Woods, in association with Nike since 1996, appears to have officially ended his enduring partnership with the sportswear giant, as revealed in a recent social media statement. This significant development signals the conclusion of a collaboration spanning over 27 years. Renowned for his dominance in golf with 82 PGA Tour victories, Woods exclusively donned Nike apparel for all 15 of his major triumphs. The iconic ‘Tiger Red’ attire became emblematic of his final rounds, and his presence in Nike commercials further solidified the brand’s association with the golfing legend.
Speculation surrounding Woods’ ties with Nike intensified when, during last month’s PNC Championship alongside his son Charlie, he evaded confirming the brand he would align with in the future. Responding to inquiries, Woods cryptically declared, “I’m still wearing their product,” leaving fans and the media in suspense.
The apparent confirmation of the partnership’s conclusion came through a mysterious social media post by Woods on X (formerly Twitter). In the statement, he expressed gratitude for the remarkable moments and memories shared during the extensive 27-year collaboration. Woods acknowledged Phil Knight’s visionary role and passion, extending thanks to Nike employees and fellow athletes. Hinting at a new chapter in his career, he signed off with the enigmatic phrase, “See you in LA!”
Nike also released a statement recognizing Woods’ profound impact, acknowledging how he challenged golf norms, conventions, and even the brand itself. The company expressed gratitude for the challenges he brought and the inspiration he provided.
Looking ahead, Woods disclosed plans to engage in “a tournament a month” in 2024. The reference to “See you in LA” in the social media post suggests a potential return to the PGA Tour at the Genesis Invitational from February 15-18 at Riviera Country Club in Los Angeles, an event hosted by Woods’ foundation that served as his comeback venue last season.
Despite enduring career-threatening injuries in a 2021 car crash, Woods is anticipated to participate in the 2024 Masters at Augusta National in April, aiming for a record-equalling sixth Green Jacket. Additionally, the PGA Championship in May at Valhalla, where Woods clinched the Wanamaker Trophy in 2000 as part of the ‘Tiger Slam,’ is a notable event on his radar. As Woods embarks on this new phase, his profound impact on golf and his enduring legacy continue to captivate the imagination of fans globally.
