Jimmy Donaldson, better known as MrBeast, made a monumental impact in the digital world in 2023. According to Forbes, he earned $82 million over the year, a sum that positions him as a top earner and a major influencer in the online arena. This financial achievement is primarily attributed to his YouTube channel, renowned for its unique and engaging content, which has garnered him the title of the world’s most-followed YouTuber with a subscriber base exceeding 234 million.
Donaldson has mastered the art of going viral. Most recently, the famous YouTuber posted a video on X to test the platform’s monetization. The video quickly raked in hundreds of millions of views, ultimately earning Donaldson $264,000 from a reposted video.
MrBeast’s approach to content creation significantly differs from the norm, focusing on upbeat videos that contrast sharply with the darker aspects of the internet. His hometown of Greenville, North Carolina, has seen a considerable economic boost because of his activities. He has invested in production studios and housing for employees and maintains a staff of around 250 people. His impact extends beyond the realm of digital entertainment, as he is known for his charitable causes and business ventures.
MrBeast has branched out into several ventures outside of his YouTube channel. One of his first stores was a simple merch store containing hats, shirts and hoodies. He quickly branched out into his chocolate brand Feastables before launching MrBeast Burger. MrBeast Burger was a ghost restaurant concept Donaldson launched but later scrapped, citing quality assurance issues. Feastables is still alive and available at Walmart, Target and other major stores around the U.S.
It was reported that MrBeast was looking to raise $150 million for his business at a $1.5 billion valuation in late 2022. The deal would value him as a billionaire. Feastables also raised $5 million at a $50 million valuation.
This success story of MrBeast goes beyond numbers; it reflects a shift in content consumption trends, especially among younger audiences. Platforms like YouTube and TikTok are outperforming traditional media outlets with their short, engaging content that resonates with the Gen Z demographic. MrBeast’s achievements are a testament to the power and influence of digital media in today’s world. His earnings not only dwarf those of other digital creators but also mark a significant rise in the overall earnings of top digital influencers.
MrBeast regularly notes that his videos receive more views than the Super Bowl. For example, the Super Bowl received 113 million views in 2023. Donaldson’s video on Twitter received over 153 million views.
This has allowed him to charge a hefty premium, often as much as a brand’s entire advertising budget, to sponsor his videos. But Donaldson’s videos often have budgets ranging in the high six-figure mark, meaning he regularly loses money on videos.
